* Emphasis in Marketing
Laura grew up in Grand Forks, North Dakota. An avid golfer, Laura was part of the high school state winning golf team and ready to play into her collage years. She decided not to attend University on a golf scholarship, but to instead apply and receive the Honors Society Scholarship given by the Dean of the Business School at the University of North Dakota. As a focused and driven student she was able to complete her BA degree in Business Administration in only three years. During this time she was able to judge auditions for competive dance teams and choreograph for local performances. It was also during this time one of her professors gave her the assignment of developing a webpage to explain the geographical make-up of the state. Having no experience in html and css coding, Laura went to work learning computer language development and implementing into website data processing. This was the driving force behind her love of technology and learning new applications.
Following collage she took a job with Bremer Financial as a Marketing Coordinator and Events Manager where she was able to execute her love of design and learn her first Adobe programs, PageMaker and Dreamweaver which were quickly added by Illustrator, Photoshop, Flash, Soundbooth and Premier Pro. Her love of technology has developed into Photography, Design, Graphic Creation, Branding, AI, 3D and more.
Laura opened her own marketing, consulting, IT graphics company in 2005 and continues to work as a freelance consultant for various companies. Sheis able to create, develop and manage any event with fast turnaround performed by the best industry talent. No matter the venue requirements or time constraints, she is able to use her resources to make sure the best creative work is on display for the audience. Laura works closely with the top talent in the area on a on a weekly basis, she has the ability to cast dancers or use talent chosen by clients to fulfill any vision and space.
VIEW ALL DANCE & CHOREOGRAPHY EXPERIENCE. Over 20 years teaching various styles of dance. Choreography development in all dance styles. View my dance work history.
EVENT / CLUB / CORPORATE / PROMOTIONAL / ATMOSPHERIC / TIK TOK / REELS / PROMO / SHORTS
CONCEPT VIDEO / MUSIC VIDEO / COLLABORATION / THEATRE / INSTRUCTIONAL / AUDITION / MASTER CLASS
JAZZ / JAZZ FUNK / BALLROOM / CONTEMPORARY / DISCO / FREESTYLE / HIP HOP / PERFORMANCE
HEELS / ACRO / SPECIALTY / CONTORTION / FESTIVAL / HYPE
CHOREOGRAPHY & CREATIVE CONTENT
CHOREOGRAPHY & CREATIVE DIRECTION: Custom promotional choreography or freestyle dance. Talent selection with overall movement development. Costume, hair and make-up selection.
COMMUNITY EVENT I MUSIC FESTIVAL I LIVE STAGE PERFORMANCE
INDUSTRY CLASS CHOREOGRAPHY
JAZZ I CONTEMPORARY I IMPROV I FREESTYLE I BALLROOM I ACRO I HIP HOP
CLASS I COMMERCIAL I VIDEO I LIVE PERFORMANCE
CONCEPTUAL VIDEO I MUSIC I PERFORMANCE I SUBMISSION
CONSULTING: Marketing consultant to benefit development and growth through media, outreach, and creative development.
Content creation and branding strategies for public outreach, expansion and growth.
DIRECTING MOVEMENT & STYLE:
Directing for commercial projects, photoshoot, video projects, film, and large-scale events. Vast experience in social media marketing, digital concept video production and online media content. Overall creative development start to finish.
- Incorporate music, movement and visual elements to create overall concept.
- Talent selection and direction to bring together creative vision.
- Photoshoot talent and vision board creation and onsite direction.
- Script writing, details and execution for talent and production staff.
- Promotional product and concept direction.
COMPETITION CHOREOGRAPHY: SOLO, DUO, TRIO OR GROUP COMPETITION CHOREOGRAPHY.
CHOREOGRAPHY FOR THE DANCE AWARDS, UDA, YAGP OR OTHER ADV COMPETITIONS.
DANCER, INSTRUCTOR & CHOREOGRAPHER
2018 - PRESENT
Create company choreography for various events and performances to further company outreach & growth
Development of dancer training programs
Instruct and choreograph contemporary, ballet, jazz, technique, ballroom & improv
Media production to further brand exposure
Maintain website, social media pages, video content, photo shoots, email, and press kit development
Work with sponsorships and develop collaborative works for the promotion of the company
Music composition, video production and cross communication marketing for program development
CHOREOGRAPHER: for any style dance.
DANCER: All styles.
MODEL: -Runway, promotional
INFLUENCER: Tiktok, Youtube, Instagram
Artist and company overall branding and representation for growth on social media, sponsorship, and press campaigns for public relations, audience engagement and overall artist exposure.
AUDITION TECHNIQUES & JUDGING:
Preparing students for professional auditions and career. Judging and critical assessment of dance techniques and styles. Guest judge at various auditions and competitions.
Auditions for Industry Projects
Talent Selection or Review
Promotional or Gig Auditions
MUSICAL THEATRE DANCE:
Song and dance performance choreography, staging and directing with awareness on technique and form.
Goehring Productions Inc.
2008 – Present
Owner I Media Consulting
Company Branding- from concept to implementation
Marketing and artist development through content creation such as web, print, photo and video on social media and other online platforms
Event direction and planning
Budget, curriculum and program analysis for growth
SOCIAL MEDIA MANAGMENT SERVICES
Analyzing social media audiences.
Developing a strategy that's tailored to client.
Content creation and distribution to social media profiles.
Profile monitoring, online conversations,
collaborating with influencers.
Consulting for other platform integration.
Distribution tactics for exposure.
Profile verification consulting.
Verification process analysis.
SEO tracking and analysis.
All channel creation
Organic content creation.
Youtube, Instagram, Twitter, Facebook, Tik Tok, Pinterest
Wikipedia, Linkedin, Soundcloud, Spotify, Reddit, Bing
All Google Channels (Google Business, Google Analytics)
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